When users access College websites, the following information is collected:
Server Logs: The College’s server(s) gather server log information, including the Internet Protocol (IP) address of devices accessing the webpage, the College web pages (URL) accessed, and date and time of access. Server logs are maintained by the College’s server hosting company and are used for the collection of usage statistics, as well as diagnostic and trouble-shooting purposes. In addition, the College’s main website, VictoriaCollege.edu, uses a content management system that collects the same server log information.
Website Analysis: The College and its agents utilize the Google Analytics Platform for the College’s main website, VictoriaCollege.edu. Through Google Analytics, the College and its agents may gather demographic data, IP address information, referrer information, click-through rates, traffic sessions, page views, and metric information in order to enhance and further the effectiveness and performance of the site.
Online Forms: The College utilizes various web-based forms, which collect personal data entered by users. This information is collected by third-party hosting companies that perform an institutional service for which the College would otherwise use employees if possible. The information is protected by privacy policies of the respective third-party hosting companies and is otherwise covered by the College’s FERPA and PIA policies.
Use of Tracking Pixels: VictoriaCollege.edu collects information through the use of tracking pixels that appear on College web pages. A tracking pixel is a transparent graphic image that is placed on a web page and, in combination with a cookie, allows the College to collect information regarding the use of the web page that contains the tracking pixel. A tracking pixel allows the College to track activities based on pages visited. Tracking pixels redeliver advertising and notifications through third-party vendors. No personally identifiable information is collected through these retargeting services, and the College does not sell or rent the information collected through tracking pixels. Information collected through tracking pixels can only be shared with third parties in aggregated form and in accordance with the College's Web Privacy Policy, available at VictoriaCollege.edu/WebPrivacyPolicy.